Apple, like nearly all companies during the market crash of 2008, suffered a heavy loss in the stock market that resulted in a serious drop in product sales. However, ever since that dip, Apple has been growing steadily with little sign of hindrance. Possible reasons for Apples success include the popularity of its products across the world, especially by the young. Popularity abroad also helped Apple receive minimal damage from the recession. In 2008, Apples growth in the United States only amounted to about 2%, whereas internationally, the company grew a whopping 16%! Since January 2009, Apple stocks have soared from $100 each to $348 each. Apple is projected by S&P to grow even more and is still considered a strong buy.
I believe that Apple's sales haven't been negatively affected that much, due to the fact that they are very innovative with their products, and also they are really strategic in their marketing plan. Somehow, Apple always manages to make each Ipod generation different from the one that preceded it. They also market primarily to the young, technologically savvy, demographics, who are willing to spend whatever to get the latest Apple gadget. Everyone is always going to want the latest Apple product, regardless to cost.
ReplyDelete